Privacy Policy

OBJECTIVE, SCOPE AND APPLICABILITY

Serene Herbal Solutions (“Company”, “we”, “our”, “us”) values and is committed to protecting your privacy. This Privacy Policy (“Policy”) outlines how we collect, use, disclose, and transfer Personal Information (as defined below) through platforms controlled by the Company, such as sereneherbalsolutions.com and associated mobile sites/applications (the “Platforms”). This applies to individuals who browse or access the Platform, provide information on or through the Platform, or whose information the Company collects, receives, or processes in connection with the offering and sale of its products (“Products”) (hereinafter referred to as “Customers”, “you”, “your”). This Policy does not cover Personal Information collected offline (unless otherwise specified), Company websites not linked to this Policy, Customers outside of Pakistan, or third-party websites linked from the Platform.

By accessing and/or using our Platform and providing your information as described in this Policy, you consent to the collection and use of your information in accordance with this Policy, including your consent to share your information as outlined here. We encourage you to read this Policy to understand how we collect, use, and disclose your information. If you are uncomfortable with any terms or policies described in this Policy, you may choose to discontinue using the Platform.

Additionally, you agree and consent to receive all communications related to our services on the mobile number you provided, even if it is registered under DND/NCPR list under the Pakistan Telecommunications Authority (“PTA”). Regardless of your registration with the National Do Not Call Registry (fully or partly blocked category under National Customer Preference Register set up under the PTA), you expressly consent to receive communications (including commercial communications) related to the Company’s services. You also confirm that no communication from the Company or on its behalf shall be considered Unsolicited Commercial Communication under Regulation 2(bw) of the PTA, as you have specifically opted to receive such communications on the provided mobile number.

For the purpose of this Policy, “Personal Information” refers to any information that relates to you and can identify you, either directly or indirectly, in combination with other information available to the Company. This includes information submitted to and/or collected over the Platform and maintained by the Company in an accessible form. However, information that is publicly available, accessible in the public domain, or provided under the Right to Information Act, 2005 or any other law in force is not considered Personal Information under this Policy.

HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We communicate with you through various means, including our Platform, email, phone, or text messaging on your mobile phone. While we use multiple channels, our preferred method is email, as it has the least environmental impact. Our communications involve both giving information to you and receiving information from you. We collect and receive Personal Information in the following ways:

When you submit your Personal Information on our Platform:
The Company collects and stores the Personal Information you provide while using our Platform, including when you enter data into fields on the Platform as part of a voluntary registration process. We also gather and store your Personal Information through sponsored social media platforms, events, etc. For instance, you may submit your name, postal address, email address, and other information to register, place orders, receive information about various Products, subscribe to newsletters, receive offers, contact customer care, or respond to surveys. To protect your privacy, do not provide any information that is not specifically requested or that you do not wish to share. You can choose not to provide certain information, but this might limit your ability to use certain features of our Platform.

WHAT PERSONAL INFORMATION DO WE COLLECT?

The Company collects only the information necessary to ensure accurate services, process your orders, provide refunds, and continually improve our Products and services. The categories of Personal Information collected and processed by us include:

- Your name, email, postal addresses, phone number(s), and country
- Date of birth, language preference, location
- Any open data and public records, such as information about you available on the Internet
- Names, addresses, and telephone numbers of people to whom purchases have been shipped
- IP addresses, product interest information, and your opinions and preferences
- Financial information such as bank account or credit card details
- Passwords for accessing the Platform
- Records of your product interests and information acquired from our affiliates
- Phone numbers used to call our customer service

We may also collect technical data and related information about your device, system, and application software to facilitate software updates, product support, and other services related to the Platform.

WHAT IS THE PURPOSE FOR WHICH THE PERSONAL INFORMATION IS COLLECTED?

The Company may use your Personal Information to:

- Verify your identity
- Fulfill product purchases and transactions
- Communicate with you about your account and activities on the Platform
- Sign up for newsletters, respond to surveys, or marketing communications
- Serve you better by responding to your requests
- Address reviews, comments, or feedback provided to us
- Administer contests, promotions, surveys, or other site features
- Request ratings and reviews of Products
- Follow up after correspondence (live chat, email, or phone inquiries)
- Allow you to log in with a social media account and share activities on your social media pages
- Comply with legal obligations, policies, and procedures
- Understand your shopping preferences
- Conduct marketing and performance research
- Send order updates and offers via email, SMS, and social media
- Perform internal research on customer demographics, interests, and behavior
- Provide exclusive offers, tailor content, and advertisements, and improve the Platform
- Analyze trends, track customer web page movements, and identify you and your shopping cart for aggregate use
- Determine which store locations containing our Products are closest to you
- Prevent, detect, investigate, and take action against illegal activities, fraud, or violations of our terms
- Establish, exercise, or defend legal rights in connection with legal proceedings
- Comply with any applicable law, regulation, legal process, or governmental request

Legal Basis for Collecting Your Personal Information:

- Performance of a Contract: Necessary for delivering the Products ordered by you on our Platform.
- Legitimate Interest: Includes sending you marketing information and communicating with you to serve you better.
- Compliance with a Legal Obligation: Necessary to comply with legal requirements, such as retaining business records.
- Consent: Required in limited situations for processing certain Personal Information. You can withdraw your consent by emailing qayyummmazhar@gmail.com

Anonymized and Aggregated Information:
We may collect and generate anonymized and aggregated information from your use of the Platform. This information is used for various functions, including internal analysis, analytics, and research, and may be shared with third parties for similar purposes without identifying you.

HOW DO WE SHARE THE PERSONAL INFORMATION?

Only authorized personnel have access to your Personal Information. We may share your Personal Information with:

- Affiliates and Third Parties: Service providers performing services on our behalf based on our instructions, including beauty partners. These providers are not authorized to use or disclose information except as necessary to perform services or comply with legal requirements.
- Business Transactions: In case of a merger or sale of our business, we may transfer or disclose your Personal Information to the new entity.
- Corporate Entities: For purposes aligned with this Policy, including detecting and preventing illegal acts.
- Third-Party Functions: Order processing, courier services, data analysis, customer support, email vendors, web hosting, and fulfillment services.
- Legal Requirements: If required by law or to protect rights, property, or personal safety

HOW WE STORE YOUR PERSONAL INFORMATION?

We may store Personal Information on our secure servers or via third-party cloud services with whom we have contracted to support our business operations. These third parties are required to employ security measures equivalent to our standards.

DO WE USE “COOKIES”?

We use cookies to track your preferences and activities on the Platform. Cookies are small data files transferred to your computer's hard drive that record activities to make subsequent visits more efficient. By using the Platform, you agree to our use of cookies. You can manage cookies through your browser settings, but disabling them may affect some functionality.

CUSTOMER COMMENTS AND CONTENT

Information you post on our Platform may be read, collected, or used by third parties. We are not responsible for the information you choose to submit.

POLICY REVIEW

We review and may update this Policy periodically. Changes will be noted with a revised date. By accessing the Platform after changes are made, you agree to the modified Policy.

PRIVACY CONCERNS

For any concerns or queries related to your Personal Information or this Policy, please contact qayyummmazhar@gmail.com